Marketing Education Videos

Each video will focus on a specific marketing topic.   

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  • How To Improve Website Conversion
    How To Improve Website Conversion

    A brief overview of some ways you may be able to improve the conversion rate on your website.

  • How to evaluate your association social media campaign
    How to evaluate your association social media campaign
    • Social media analytics 
      • How do I find analytics in each social media platform?
      • How do I evaluate the success of my campaigns?
      • How do I develop benchmarks for our media presence?
    • Can I see how visitors navigate my website pages and where they look on a page?

    • Google Analytics
      • How do I decipher visitor traffic data to identify the effectiveness of campaigns?
      • What do Demographics and Interests (affinity categories) tell me about my audience?
      • What is a reasonable bounce rate and do I have a good volume of unbranded traffic? 
      • How does the percentage of mobile traffic determine how to design and optimize my website?
      • What is the process for setting meaningful conversion goals? 
      • How do I unpack the results of my paid social and Google advertising campaigns?
  • Planning Your Association's Social Media Campaigns
    Planning Your Association's Social Media Campaigns
    • How to identify the appropriate platform for each demographic.
    • Best use cases for each platform.
    • Content calendar best practices.
    • Tools (Google Docs/Sheets, Airtable, HubSpot, SharpSpring.)
    • Maximizing social media paid advertising spend.

      Chrissy Bellizzi from GrowAssociations.com and IQnection.com is the guest presenter.
  • How to use Instagram to grow association membership
    How to use Instagram to grow association membership

    A 30 minute marketing presentation with ideas on how to use Instagram to grow your organizations membership. Presented by a GrowAssociations.com marketing professional.

  • How to Use Inbound Marketing
    How to Use Inbound Marketing
  • What is a Landing Page
    What is a Landing Page