Marketing Education Videos

 

  

• Marketing Automation Platforms - Benefits for Associations and Nonprofit Organizations

  

• How To Improve Website Conversion

  

  A brief overview of some ways you may be able to improve the conversion rate on your website.

• How to evaluate your association social media campaign

  
  • Social media analytics 
    • How do I find analytics in each social media platform?
    • How do I evaluate the success of my campaigns?
    • How do I develop benchmarks for our media presence?
  • Can I see how visitors navigate my website pages and where they look on a page?
    
    
  • Google Analytics
    • How do I decipher visitor traffic data to identify the effectiveness of campaigns?
    • What do Demographics and Interests (affinity categories) tell me about my audience?
    • What is a reasonable bounce rate and do I have a good volume of unbranded traffic? 
    • How does the percentage of mobile traffic determine how to design and optimize my website?
    • What is the process for setting meaningful conversion goals? 
    • How do I unpack the results of my paid social and Google advertising campaigns?

• Planning Your Association's Social Media Campaigns

  
  • How to identify the appropriate platform for each demographic.
  • Best use cases for each platform.
  • Content calendar best practices.
  • Tools (Google Docs/Sheets, Airtable, HubSpot, SharpSpring.)
  • Maximizing social media paid advertising spend.
    
    Chrissy Bellizzi from GrowAssociations.com and IQnection.com is the guest presenter.

• How to use Instagram to grow association membership

  

  A 30 minute marketing presentation with ideas on how to use Instagram to grow your organizations membership. Presented by a GrowAssociations.com marketing professional.

• How to Use Inbound Marketing

  

• What is a Landing Page