Marketing Education Videos
Each video will focus on a specific marketing topic.
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How To Improve Website Conversion
A brief overview of some ways you may be able to improve the conversion rate on your website.
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How to evaluate your association social media campaign
- Social media analytics
- How do I find analytics in each social media platform?
- How do I evaluate the success of my campaigns?
- How do I develop benchmarks for our media presence?
- Can I see how visitors navigate my website pages and where they look on a page?
- Google Analytics
- How do I decipher visitor traffic data to identify the effectiveness of campaigns?
- What do Demographics and Interests (affinity categories) tell me about my audience?
- What is a reasonable bounce rate and do I have a good volume of unbranded traffic?
- How does the percentage of mobile traffic determine how to design and optimize my website?
- What is the process for setting meaningful conversion goals?
- How do I unpack the results of my paid social and Google advertising campaigns?
- Social media analytics
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Planning Your Association's Social Media Campaigns
- How to identify the appropriate platform for each demographic.
- Best use cases for each platform.
- Content calendar best practices.
- Tools (Google Docs/Sheets, Airtable, HubSpot, SharpSpring.)
- Maximizing social media paid advertising spend.
Chrissy Bellizzi from GrowAssociations.com and IQnection.com is the guest presenter.
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How to use Instagram to grow association membership
A 30 minute marketing presentation with ideas on how to use Instagram to grow your organizations membership. Presented by a GrowAssociations.com marketing professional.
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How to Use Inbound Marketing
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What is a Landing Page
