Website Development for Associations & Nonprofits

In a competitive race to get the attention of your audience, a high-impact website is vital for rapidly gaining a competitive advantage. However, sleek web design is not enough to secure a viable standing as an organization innovator, thought leader, and problem-solver. Your website must also perform the mission-critical task of driving the right kind of traffic and converting them into members or donors. Whether you’re an established organization or looking to grow,  strategic and data-driven web design can work hard to multiply your efforts.

 


Web Design for Associations & Nonprofits

Designing websites for Associations & Nonprofits takes a specialized approach that’s not only deeply connected to fundamental business and marketing principles, but also to your specific organizational goals.

Whether you’re committed to growth, retention, education, or communication, our customized web design strategy and implementation can help:

  • Widen your member base
  • Generate brand trust
  • Collect and utilize data
  • Capture mobile audiences
  • Demonstrate thought leadership
  • Establish and manage member outreach 

Your web design must have a strategic focus on helping your organization put its best foot forward. It should not only look good, but it should also do good.
  

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Our high-impact custom web designs are specifically geared to resonate with Association & Nonprofits audiences.

We’ll help you move you to better fulfill your organization's mission and achieve measurable results.

Web Design

Features of High-Impact Web Design

Effective and intelligent web design will have features that help organizations like yours to communicate your message and help to reach donors, members, and potential members.

Clarity of design
Websites comprised of graphic elements that communicate and have intuitive navigation . This makes the content easily obtainable for members, board members, and prospective members.  

Mobile compatibility ("Responsive" design)
Web design beautifully and effortlessly conforms to any screen size, so visitors have an optimal user experience from any device.

Search engine-friendly infrastructure
When our web marketing services are utilized, your website pages become search engine magnets that attract the kind of website traffic that is most likely to convert.

Conversion-oriented content
Compelling and engaging content that inspires action helps improve conversion rates.

Technical integrations and data migrations
From membership management integrations to legacy data migrations, high-performance association web designs have all the intelligent features you need to manage your interaction with members, donors, and constituents.

Measurability
Embedded analytics make activity and performance trackable.

 

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Web Design Process

 

Initial Meetings
We’ll meet to learn more about your organization’s goals, board expectations, member personas, and ideal website features.

Design
We’ll review mission-critical goals to understand how we can distinguish your organization from the rest of the pack. We’ll determine the best messaging and visual approach to incorporate into your new web design, and present custom home page layouts . When strong messaging that resonates with members is needed, there’s no room for pre-designed templates. We use a visual website mapping tool throughout the design process so you can see how the website will be laid out and can understand the navigation before our programming team begins to build out the website. This prevents surprises when the website is completed.

Revisions
Next, it’s time for you to let us know how everything looks. During this revision phase, we’ll listen to make sure we're speaking your language. With your input, we’ll also finalize the navigation and site structure. Upon your final approval of all the deliverables so far, we’ll begin the development phase. 

Technical Development
We’ll put our programming experts on task to develop your website. We have over 20 years of experience working through technical challenges that less seasoned firms may not have experienced. All sites include an open source, user-friendly, content management system that make updates and edits easy for anyone on your team . 

Content
If you’re updating an old web design, existing content can be migrated to the new website. If you need to call on professional copywriting expertise, ask us about including it in your engagement. 

Launch
On launch day, we’ll take care of all the technical and operational tasks to ensure your new site hits the ground running. This day is when your mission comes to life in the digital space!

Web Design FAQ

How long does web design take?
Because your web design is unique to your mission and goals, the timeline to launch varies. Strategic, design, and programming complexities factor into the speed of delivery.

How much will web design cost?
Features, functions, content needs, and design considerations can all play a role in web design costs. After we understand your organization and marketing goals, we will provide a detailed estimate. We communicate frequently during the project to make sure you are always in control of the budget.

What’s my expected time commitment?
Building a new website shouldn’t be a drain on your already-strapped internal resources. We use a streamlined web design process that ensures we involve you only in the most critical aspects of the process. We’d like your input during initial meetings, the design review phase, the final approval phase, and any time you have a question. We’ll take care of the rest!

What is your experience in Association and Nonprofit web design?
With varying degrees of technical expertise among website designers, teams without sufficient experience can hit technical hurdles that cost precious time and money. For over 20 years we have worked with Associations and Nonprofits to build their message for the web. 

Who makes changes to the website?
A user-friendly content management system empowers you to make changes to your site content without having to call a web developer. If you'd prefer to have us maintain your site after launch, we provide this service.

Will my web design be mobile-friendly?
Not only will it be mobile-friendly, but it will be smart enough to adapt itself to any screen. We use responsive techniques to ensure that your web design will be compatible with desktop computers, tablets, or mobile device, making for a seamless user experience.

Who writes the website content?
As an expert in your field, you may be more comfortable providing content to us for your new web design. However, we also have copywriting services available for hire to help improve your website's copy.

Marketing your Association or Nonprofit Website

We can provide tactical marketing support to make your new communication and marketing tool come alive. A few of the tactics we use to deliver measurable results include:

SEO
Google Ads Management
Email Marketing
Social Media Campaigns
Inbound Marketing/Marketing Automation

 

Why us

With so much on the line, choose a web design partner that’s equally dedicated to your success. Our agency is comprised of seasoned business and marketing professionals with hands-on experience. Our standards for creative and technical deliverables are considerably high, which is just one of the many reasons we have clients we’ve worked with for over a decade. Contact us to learn more about our web design for Associations & Nonprofits today!

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